Vice President, Public Relations, Corporate Communications & Sponsorships/Events, The Schwan's Company
Marketing & Development Committee
Michael S. Smith, vice president, public relations, corporate communications and corporate events and sponsorships for Schwan’s Company, brings more than 20 years of public relations experience to his role. For Schwan’s, Smith oversees the company’s internal and external communications strategy and execution, as well leading its community relations and corporate sponsorship initiatives.
Over the course of his career, he has planned and implemented difference-making PR campaigns in agency and corporate positions for high-profile brands, companies, events, programs, products, services and personalities in North America, Latin America, Europe, the Middle East and Asia.
Prior to joining Schwan’s, Smith served in public relations and communications leadership roles with OptumInsight, ADC Telecommunications. the international public relations firms, Fleishman Hillard and Golin/Harris International, as well as Metris Companies Inc., Target Corp. and NordicTrack, Inc.
He holds a Bachelor of Arts degree in political science from the University of California at San Diego and a Master of Arts degree in public relations from the University of Southern California. In Smith's spare time, he has lectured at the University of Minnesota and participated in public relations industry panels focused on crisis communications, employee engagement, and more.