Chief Integration Officer, Fast Horse
Marketing & Development Committee Co-Chair
Scott Broberg has 25 years of experience helping companies solve complex business and marketing challenges. As Chief Integration Officer at Fast Horse, Broberg oversees the agency’s account, strategy, creative and amplification teams, ensuring all work is truly integrated and consistently meets the highest standards for quality, innovation and creativity.
He specializes in wringing every ounce of potential out of campaigns, developing organizing ideas that have the ability to clear the highest bar when it comes to earned creative, while integrating paid media, social media, influencer, experiential and more to connect with audiences in ways that are highly relevant and spur action.
Clients like Heineken, The Coca-Cola Company, General Mills and Deluxe Corporation trust him and the Fast Horse team with their most high-profile initiatives.
Broberg has contributed leadership to campaigns that have been recognized as the best in the marketing industry – winning a Cannes Lion two years in a row, as well as multiple Effie Awards for work with Newcastle Brown Ale, Diet Coke and Powerade. And his work has included some of the world’s biggest stages and hottest celebrities – from the Super Bowl, Olympics and New York Fashion Week to Taylor Swift, Anna Kendrick and LeBron James.
Prior to joining Fast Horse in 2003, Broberg managed Weber Shandwick’s Coca-Cola business – coordinating programs to support brand promotions, new product introductions and sports and entertainment sponsorships.